I think there will be three changes in online video in the future, one is getting shorter and shorter, the other is interactive, and the third is personalization. First of all, I think that online videos will become shorter and shorter, because the pace of life in today’s society is getting faster and faster, and people will only become more and more enthusiastic about short videos, because online short videos are very convenient and satisfy people. Picky appetite. More and more short video platforms are emerging in China, such as ‘tik tok’. This short video software allows users to publish their own recorded short videos on the platform, while other users can also watch these videos and forward them. These recorded videos will randomly appear on your screen, and then you can choose to watch or swipe directly to the next video according to your preferences. Second, I think that future online videos will become interactive, which means that viewers can interact with the scenes and tasks in the video, such as zooming in or out of some scenes in the video. The third is personalization. I think there is a huge market for personalization. Just like interactivity, viewers prefer to participate in videos, so online videos can create unique cartoon images or personal images for viewers and then participate in the videos. For example, the personal video launched by Cadbury combines the audience ’s own content (once they agree to click on the ad) to automatically generate a video and speak directly to them(Carter, 2019).

Carter, J 2019. ‘Video marketing trends 2020’ Smart Insights. Viewed 10 December  2019 <https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-trends-2020/&gt;

Advertisers have many advantages in investing in online video advertising because the audience for online video is rapidly increasing. The report shows that there are 4 billion video playbacks on YouTube every day, and about one third of consumers will Buy a product after watching the ad (EyecandyInfographic Blog – EyecandyInfographic, 2019) . And audiences who watch online videos like to share videos. Most online video platforms will have their own social networks. Users can easily forward the videos they are interested in, which will help the advertisements in the videos to spread further. On the other hand, people are more and more interested in watching videos, especially short videos, on mobile devices, so advertisers can consider inserting advertisements in short videos. The advantage of this is that because short videos soon end, people ca n’t wait to go to the next one. Video and ads appear more often. Secondly, video also has a basic advantage is that it has visual and audio. Video ads undoubtedly can capture the attention of the audience and make them more interested, and people are lazy, and video is easier to digest (Wallace, 2019) . In general, online video advertising combines the advantages of video itself and the characteristics of high-speed transmission of online networks, so that advertising can spread faster and more valuable.

EyeCandy 2017, ‘10 Advantages of Video Advertising.’, EyecandyInfographic viewed 3 December 2019, <https://www.eyecandyinfographic.com/blog/10-advantages-video-advertising/&gt;

Wallace, K 2019,‘What are the benefits of video advertising?.’Blogs.oracle.com. viewed 3 Decmebr 2019,<https://blogs.oracle.com/oracledatacloud/what-are-the-benefits-of-video-advertising&gt;

I think the main audience of online videos is mostly young people, because they are more enthusiastic about surfing the Internet and have more time. The age of these young people is mainly between 18 and 29 (Pew Research Center: Internet, Science & Tech, 2019) . Reports show that three-quarters of this age group watch or download videos online, and most of these people watch videos on Youtube (Scott , 2019) . And these young people are not only keen to watch online videos, but also to socialize on the video platform, so young people prefer to share videos with friends that they find interesting, thereby increasing the number of video clicks. In terms of gender, 60% of men like to watch the Internet, and only 40% of women. I think the main reason for men is that men go online more often and prefer to stay at home online and men prefer to try new technologies, so they often browse various websites.

On the other hand, most people are beginning to use mobile phones to watch online videos, which makes more users start to browse videos on the Internet because mobile phones are convenient and fast. And with the development of current network technology, we can easily watch high-definition videos on mobile phones, so anyone can watch online videos anytime, anywhere in their free time, so I think that any age, gender, and professional audience are online There is potential to rise on the video.

Scott, W (2019). Find your target audience with YouTube video advertising – Marketing Land. [online] Marketing Land. Available at: https://marketingland.com/find-target-audience-youtube-video-advertising-224480 [Accessed 29 Nov. 2019].

Pew Research Center: Internet, Science & Tech. (2019). The Audience for Online Video. [online] Available at: https://www.pewresearch.org/internet/2007/07/25/the-audience-for-online-video/ [Accessed 29 Nov. 2019].

The earliest online videos date back to 1993, when web browsers were able to transmit images, but the technology at the time did not support the development of online video. In 2003, FLASH began to rise, it is the prototype of online video(Clipchamp, 2019). In 2005, the true meaning of online video began to appear, because at that time, ordinary families already had a high-speed Internet(Jon, 2019). From the advent of online video to the establishment of youtube, rapid changes have taken place in just a decade. The online video was gradually transformed into a fixed website by a team of people with the same interests at first, and then a large number of stars with many fans brought huge benefits to the platform. Now, sites such as FaceBook and Twitter are competing to launch online videos. The marketing strategy even adjusts the form of the platform to better apply online video. In 2010, there was an award for online video.

I think the reason for the rapid development of online video is the development of technology and the increasingly busy life of people. With the development of network technology, our internet speed has been improved, and a lot of interesting information can be accessed on the network. So people are keen to socialize on the web. With the development of the Internet speed, people began to dissatisfied with the use of mobile phones to make calls only, people began to use mobile phones to socialize on the Internet, which promoted the development of short videos, which is also the way people can get short-term entertainment during busy hours.

Clipchamp. (2019). A History of Online Video [Infographic] – Clipchamp Blog. [online] Available at: https://clipchamp.com/en/blog/2016/a-history-of-online-video-infographic [Accessed 22 Nov. 2019].

Jon, S. (2019). A Shortish History of Online Video. [online] Vidyard. Available at: https://www.vidyard.com/blog/short-ish-history-online-video/ [Accessed 22 Nov. 2019].

Hello everyone, this is Aries’s blog. I am Aries, a boy from Shandong, China. My hometown is a beautiful city. I have mountains and water. If I am interested in my hometown, I can talk to me. I might write something about my hometown on my blog. I graduated from high school a year ago and came to Australia to study. I am currently a SAIBT student. I majored in IT. As for why I chose it, because I am a fan of computer games, I like to try a variety of fresh and interesting computers. The game, and shared with others, and my dream is to become a video game designer, so I chose to go to the University of South Australia in Adelaide to study IT.I like to play some fun games in my free time and make friends in the game, so I will also post interesting and interesting game evaluations on my blog, and welcome interested visitors. The media I chose to introduce is online video,  because I think online video has both sound and image and spread on the Internet, so online video has the characteristics of easy to spread, large amount of content, and I personally like to upload myself to play games. The video is on the web, so I chose online video as the subject of the blog.

这是一篇示例文章，最初作为 Blogging University 的组成部分发布。报名参加我们十个项目中的其中一个，立即开始撰写您的博客。

您今天要发布一篇文章。不必担心您的博客的外观。如果您还没有给博客命名或是感到不知所措，也不必担心。只需点击“新文章”按钮，告诉我们您来此处的原因。

为什么要这样做？

• 因为它能为新读者提供背景信息。让他们了解您是做什么的，他们为什么应该阅读您的博客。
• 因为这将帮助您专注于自己对博客的想法，以及您想用博客来做什么。

文章可短可长，可以是对您的生活的个性化介绍或是博客宗旨说明，也可以是对未来的宣言或是对希望发布的内容类型的简要概述。

为了帮助您开始撰写，不妨思考以下几个问题：

• 您为什么要公开写博客，而不是写个人日记？
• 您认为您会写些什么话题？
• 您想通过博客和谁联系？
• 如果您的博客成功写到明年，您想要达到什么目标？

您并非一定要受此限制，博客的一个奇妙之处在于，随着我们学习、成长和与他人互动，它们是会不断演变的，不过如果知道从何处入手以及为何开始，这将会颇有益处，并且明确您的目标可能会激发您写其他一些文章的灵感。

不知道如何开始？只需写下您脑海中闪现的第一件事即可。Anne Lamott 是一位作家，大家都喜欢她写的书。她指出，你要允许自己写出“蹩脚的初稿”。Anne 提出了一个很好的观点，先开始写，之后再去考虑如何编辑。

在您准备发布时，给您的文章贴上三到五个标签来描述您博客的关注点 – 写作、摄影、小说、育儿、美食、汽车、电影、体育等。这些标签将帮助关注您话题的人在阅读器中找到您。确保添加“zerotohero”标签，这样其他新博主也可以找到您。